High-impact hair, minimal effort. For glassy shine, the smoothest-ever blow-dry and absolutely no frizz for up to three washes (yes!), go Effortless. Our innovative formulation cleverly cloaks the hair in a lightweight, invisible layer that tames frizz and flyaways and transforms dry, wavy and curly hair into the sleek, salon-worthy blow-dry of your dreams. Infused with actives including luxurious rosehip and argan oils, it acts like a mini Keratin treatment, effectively sealing the hair from humidity, protecting from heat-styling tools and enhancing blow-dry results for great looking hair, for way longer.